"Brink" developer Splash Damage knows their audience

For businesses, it's usually a good idea to have a clear picture of the kind of people you're trying to sell your product to. Just like Cold Stone Creamery markets their products to people with no self control and Apple markets to people who can't remember that they bought the same product last year, game developer Splash Damage knows who will most likely be buying their upcoming title, Brink - namely FPS fans and fans of post-apocalyptic games because wouldn't you know it, Brink is a near-apocalyptic FPS!

As reported earlier by Joystiq, Splash Damage has announced pre-order bonuses for Brink, which will be released in early 2011. When pre-ordering at Gamestop, fans will receive equipment, clothing and tattoos based on the id classic Doom while those who pre-order at Best Buy will receive items based on Fallout 3. Other retailers will feature similar pre-order bonuses but Fallout and Doom gear is way too cool to pass on.

http://www.joystiq.com/2010/08/15/brink-pre-order-bonuses-include-doom-and-fallout-equipment/